2019 October Monthly Meeting - Marketing Challenges Diagnosed

Please plan to join us as we hear from Michelle Singer, Strategist and Founder, STIR - sales obsessed marketing and how you can start a process for progress (and sleep better).

With 20+ years of marketing experience with multiple industries and business types, Michelle Singer noticed that better than 80% of all her clients' marketing problems fell into 3 categories: Awareness, Perception, and Flat-Line Growth.

Singer has spent the majority of her career working in high-volume advertising agencies that started most client relationships with, "It's an emergency. Just stop the bleeding." requests. The ability to diagnose, stabilize, and point in a better direction was critical to our client's business.

Key Take-Aways:

- Understand the common issues and how to diagnose these issues in your own company

- See the list of top causes and treatments for each

- Compare what you are currently doing to the list of foundational basics

About Our Speaker:

Michelle Singer founded STIR, LLC in 2017. Michelle has more than 20 years of professional marketing strategy, research, and advertising experience. She has been putting it to good use for high-profile local and national clients such as AAMA, XETA, Senior Star Living, Dominos Pizza, H&M USA, Coke-a-Cola, Abbott Laboratories, Biogen Idec, Tulsa Community College, O.E.R.B., Saatchi and Saatchi X, Blue Cross Blue Shield, McCurtain County Tourism, Dayco Products, and many more. 

Before starting STIR she contributed and managed several initiatives for CP Solutions/RR Donnelley, Cubic, Fair Isaac Corp., Consumer Logic, TV Guide Networks, and Littlefield. She has been active in the Tulsa Chapter of the American Marketing Association board since 2004 and Tulsa Chapter of the Association of Women Communicators since 2015. A proud member of Oklahoma’s Women In Technology group. Volunteering and several event committees and mentoring is an important part of her year. Michelle enjoys close partnerships with her clients and is dedicated to their success. When she isn’t knee-deep in STIR projects she is completely obsessed with her ornery husband, Noah, and two delightful teen daughters, Friday and Apple.